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Targeting Academy Targeting is one of the most important terms in marketing. Basically, you cannot advertise your products to any viewer or customer you can reach on the Internet. You need to have the right approach, the right strategy to target the right group of audiences. That primarily decides how much you can earn from your business.
However, it is estimated that up to 97% of marketers fail this step by using Facebook ads in the wrong way, which ends up in thousands of dollars being wasted.
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